Increase Sales With Split Testing

Split testing is a way that every business in the world can use to increase the conversion rate of their sales pages. When your sales pages are just not generating the conversion rate that you expected, what can you do? Increasing the conversion rate of your pages means that you need to find out exactly what triggers the buying or clicking impulse of the people that are viewing your site.

Split testing is the process of splitting your traffic into two different groups. After splitting the traffic into two groups you send each group to a different version of your site.

In order to get the two groups to different versions of the site you will have to make use of strategic marketing to guide them. Changing your marketing to include links to both pages is fairly simple regardless of the mediums that you use.

With traffic flowing to each version of your page you can track which of the versions is a money maker and which is a dud.

Keep the version that converts the best and get rid of the one that is weaker. Repeating this process for each element that you want to test will dive your conversion rate higher.

In its elementary form split testing sends traffic to two different pages and tests only one element. Testing one element at a time will increase conversions but that is the biggest problem with this type of testing.

Time is precious in business and you learned earlier that even though AB testing can increase conversion rate, it takes time. Testing multiple values is something that cannot reliably be done using that type of testing.

The alternative is multivariate testing and it is a method that allows a business owner to test many different elements simultaneously.

When using the multivariate method the traffic that arrives at your site is shown a version of your page that is different from the page as viewed by others. When a reader decides to leave your site but comes back later they are shown the same page that they saw the first time, thanks to a browser cookie.

Conversion rate can be increased rapidly through the use of multivariate split testing. The most exciting part of testing in this way is the speed at which it can be accomplished.

AB testing though effective is slow because only one thing can be tested at a time. When you want to increase conversion rate, and you know you do, split testing is the most reliable method known to man.