Business in Side

Today, your search engine results are like your resume. It is what makes up your online reputation, and it is basically what people use to form an opinion about you. Whether it's your personal or business brand, it is very important that you manage your reputation if you don't want potential clients, business partners or employers to turn away from you.

This is the reason why reputation management companies are gaining in popularity. The problem with the online world is the fact that if someone gives a bad feedback to your brand, it stays there forever. Your only solution is to address the feedback as soon as you can, or make sure it's buried by other sites or pages that give good reviews about your brand.

Track and monitor Of course, it can be tricky to manage this all by yourself, as you're already managing a business or your personal brand campaign. Do you really have time to make sure what appears in the search engines about you are the information you want? Well, this is where reputation management companies come in. These companies basically help you with your branding campaign, making sure that you have an excellent reputation online. They monitor what's being said about your brand, and help you address these with their recommendations.

Looking for ways to increase your business proposals success rate? Seven out of ten business proposals fail. The other three get selected for evaluation with the final winner getting the contract award. If seventy percent of business proposals fail, then you want to make sure you're in the other thirty percent. Here's how to improve your success rate.

While a great many businesses have an advertising budget and spend large amounts of money to promote their businesses, this is not the only way to get the public interested in what you are selling. Sometimes, the most effective ways to get publicity don't cost a lot- they just require some creativity and a sense of humor. Here are some things you can consider to generate free publicity for your business.

Press Releases
The press release is one of the oldest publicity tools that are seeing a new life on the Internet. Even though you can spend a lot of money on services that will distribute your press releases online, there are also several services that will do a good job for free. In addition, the usual outlets for press releases- newspapers, magazines, television and radio- remain great ways to generate publicity, especially in your local area.

Gimmicks
Gimmicks are another way to generate interest. If you have something associated with your business that is unusual or funny, it can get a lot of people to look your way, even if they're not interested in your product at first glance. Who would have thought a pink rabbit could sell batteries, or a gecko would be a great promoter of car insurance? There is a California chicken restaurant that rarely advertises, but is recognized all over the Los Angeles area by its funny cartoon chicken mascot.

Private companies seeking to go public as a means of funding their growth need to have a committed source of funding before pursuing such a transaction. There is one legal way, and many illegal ones, which a company with insufficient funding sources can seek to raise additional needed capital for going public.

The ability to raise capital can be critical to business growth. Private companies with great potential or a record of success often seek to go public as a means of securing needed capital to fuel their expansion. But going public is simply a means of getting a ticker symbol so your investors - people who have already funded you by purchasing your stock directly from you - have a market to resell their stock. It is neither a guarantee of securing such funding, nor is it typically even possible to consider as an option unless viable sources of funding commitments are established in advance. Consulting an SEC attorney who can explain the viable options in details is vital to ensuring a smooth and legal path to securing funding.

The ideal, and indeed for smaller companies the only, true source of a solid advanced commitment is self-funding. An established company with more than a million dollars per year in net profits may be well positioned to attract serious interest on the part of investment professionals looking for solid growth opportunities. However, smaller companies must look to a group of committed personal contacts that would be willing to make an investment if the company could offer both transparency by being an SEC reporting company as well as liquidity and a solid exit strategy by going public.